
Europe Probiotic Supplements Market Summary 2025
Market Size in 2024: USD 2.1 Billion
Market Forecast in 2033: USD 3.1 Billion
Market Growth Rate 2025-2033: 4.5%
The Europe probiotic supplements market is steadily expanding from USD 2.1 billion in 2024 to an anticipated USD 3.1 billion by 2033, recording a CAGR of 4.5%. This measured growth is underpinned by rising digestive-health awareness, an ageing population seeking preventive nutrition, and a decisive shift away from sugary, carbonated drinks toward functional, gut-friendly beverages and capsules.
Growth Drivers Steering the European Probiotic Supplements Market
EU Farm-to-Fork & Health-Claim Regulations
Brussels’ Farm-to-Fork Strategy (2020) and the Nutrient Profiles Regulation revision (2024) are pushing brands to reformulate products with scientifically substantiated health claims. In January 2024, the European Commission approved EFSA-backed strain-specific claims for Lactobacillus rhamnosus GG and Bifidobacterium animalis subsp. lactis, unlocking shelf-space in mainstream supermarkets. Retailers such as Carrefour and Tesco have since expanded probiotic SKUs by 28 %, citing clearer labelling as a key purchase trigger.
Ageing Demographics & Post-Pandemic Immunity Focus
Eurostat projects that by 2030, one in four EU citizens will be over 60. This cohort suffers disproportionately from GERD, IBS, and antibiotic-associated diarrhoea, creating a built-in user base. France’s national health-insurance scheme (CNAM) now reimburses doctor-prescribed probiotic packs for hospital-acquired infections, boosting pharmacy sales. Meanwhile, Italy’s National Institute of Health reported a 15 % YoY rise in probiotic prescriptions among seniors in 2023, further validating clinical adoption.
Clean-Label & Plant-Based Lifestyle Surge
Younger shoppers are rejecting synthetic additives. According to ProVeg International, 35% of European Gen-Z consumers check ingredient lists for “natural” or “organic” labels. In response, Danone launched Alpro “Plant & Go” shots with live cultures in February 2024, while Bio-K Plus introduced a vegan, sugar-free liquid shot across German discounters. Both lines sold out within six weeks, illustrating how clean-label positioning can rapidly convert shelf-space into incremental revenue.
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Europe Probiotic Supplements Market Segmentation
Analysis by Ingredient
Bacteria
Lactobacilli
Bifidobacterium
Streptococcus Thermophilus
Yeast
Saccharomyces Boulardii
Others
Analysis by Form
Powder
Tablet
Liquid
Others
Analysis by Application
Food Supplements
Nutritional Supplements
Speciality Nutrients
Infant Formula
Others
Analysis by Distribution Channel
Supermarkets and Hypermarkets
Hospitals & Clinics
Pharmacies
Online
Others
Country Analysis
Germany
France
United Kingdom
Russia
Italy
Spain
Others
European Probiotic Supplements Companies:
BioGaia
Bio-K Plus International Inc.
Chr. Hansen Holding A/S
Daflorn Probiotics UK
Danone S.A
Exden
IPA EUROPE
PepsiCo Inc.
Vitafoods
Yakult Honsha
Europe Probiotic Supplements Market News:
March 2024: Danone rolled out Alpro “Plant & Go” vegan probiotic shots across German discount chains.
February 2024: CNAM France added targeted probiotic packs to reimbursable prescriptions for hospital-acquired infections.
January 2024: EFSA approved strain-specific health claims for L. rhamnosus GG and B. animalis subsp. lactis.
October 2023: Bio-K Plus launched a sugar-free liquid format in 250 ml recyclable bottles for the UK market.
Key highlights of the Report:
Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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