How large could the Europe Probiotic Supplements Market size become by 2033

Europe Probiotic Supplements Market Summary 2025

Market Size in 2024: USD 2.1 Billion
Market Forecast in 2033: USD 3.1 Billion
Market Growth Rate 2025-2033: 4.5%

The Europe probiotic supplements market is steadily expanding from USD 2.1 billion in 2024 to an anticipated USD 3.1 billion by 2033, recording a CAGR of 4.5%. This measured growth is underpinned by rising digestive-health awareness, an ageing population seeking preventive nutrition, and a decisive shift away from sugary, carbonated drinks toward functional, gut-friendly beverages and capsules.

Growth Drivers Steering the European Probiotic Supplements Market

EU Farm-to-Fork & Health-Claim Regulations

Brussels’ Farm-to-Fork Strategy (2020) and the Nutrient Profiles Regulation revision (2024) are pushing brands to reformulate products with scientifically substantiated health claims. In January 2024, the European Commission approved EFSA-backed strain-specific claims for Lactobacillus rhamnosus GG and Bifidobacterium animalis subsp. lactis, unlocking shelf-space in mainstream supermarkets. Retailers such as Carrefour and Tesco have since expanded probiotic SKUs by 28 %, citing clearer labelling as a key purchase trigger.

Ageing Demographics & Post-Pandemic Immunity Focus

Eurostat projects that by 2030, one in four EU citizens will be over 60. This cohort suffers disproportionately from GERD, IBS, and antibiotic-associated diarrhoea, creating a built-in user base. France’s national health-insurance scheme (CNAM) now reimburses doctor-prescribed probiotic packs for hospital-acquired infections, boosting pharmacy sales. Meanwhile, Italy’s National Institute of Health reported a 15 % YoY rise in probiotic prescriptions among seniors in 2023, further validating clinical adoption.

Clean-Label & Plant-Based Lifestyle Surge

Younger shoppers are rejecting synthetic additives. According to ProVeg International, 35% of European Gen-Z consumers check ingredient lists for “natural” or “organic” labels. In response, Danone launched Alpro “Plant & Go” shots with live cultures in February 2024, while Bio-K Plus introduced a vegan, sugar-free liquid shot across German discounters. Both lines sold out within six weeks, illustrating how clean-label positioning can rapidly convert shelf-space into incremental revenue.

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Europe Probiotic Supplements Market Segmentation

Analysis by Ingredient

  1. Bacteria

    1. Lactobacilli

    2. Bifidobacterium

    3. Streptococcus Thermophilus

  2. Yeast

    1. Saccharomyces Boulardii

    2. Others

Analysis by Form

  1. Powder

  2. Tablet

  3. Liquid

  4. Others

Analysis by Application

  1. Food Supplements

  2. Nutritional Supplements

  3. Speciality Nutrients

  4. Infant Formula

  5. Others

Analysis by Distribution Channel

  1. Supermarkets and Hypermarkets

  2. Hospitals & Clinics

  3. Pharmacies

  4. Online

  5. Others

Country Analysis

  1. Germany

  2. France

  3. United Kingdom

  4. Russia

  5. Italy

  6. Spain

  7. Others

European Probiotic Supplements Companies:

  1. BioGaia

  2. Bio-K Plus International Inc.

  3. Chr. Hansen Holding A/S

  4. Daflorn Probiotics UK

  5. Danone S.A

  6. Exden

  7. IPA EUROPE

  8. PepsiCo Inc.

  9. Vitafoods

  10. Yakult Honsha

Europe Probiotic Supplements Market News:

  1. March 2024: Danone rolled out Alpro “Plant & Go” vegan probiotic shots across German discount chains.

  2. February 2024: CNAM France added targeted probiotic packs to reimbursable prescriptions for hospital-acquired infections.

  3. January 2024: EFSA approved strain-specific health claims for L. rhamnosus GG and B. animalis subsp. lactis.

  4. October 2023: Bio-K Plus launched a sugar-free liquid format in 250 ml recyclable bottles for the UK market.

Key highlights of the Report:

  1. Market Performance (2019-2024)

  2. Market Outlook (2025-2033)

  3. COVID-19 Impact on the Market

  4. Porter’s Five Forces Analysis

  5. Strategic Recommendations

  6. Historical, Current and Future Market Trends

  7. Market Drivers and Success Factors

  8. SWOT Analysis

  9. Structure of the Market

  10. Value Chain Analysis

  11. Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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Joey Moore

I'm Joey Moore, a seasoned Research Analyst with 5+ years of experience in market research. Expert in data analysis, strategic planning, and industry insights. Proven track record in delivering actionable reports, contributing to successful product launches and market expansions. Committed to continuous learning, I thrive in collaborative environments. Let's connect for discussions on industry trends and exciting collaboration opportunities.