What is the outlook for the Europe Carpet Market based on the latest analysis?

Europe Carpet Market Forecast by 2033

Market Size in 2024: USD 16.4 billion
Market Forecast in 2033: USD 22.0 billion
Market Growth Rate 2025-2033: 3.4%

The Europe carpet market is on a steady upward trajectory. From a 2024 baseline of USD 16.4 billion, sales are projected to reach USD 22.0 billion by 2033, reflecting a mature yet resilient expansion driven by refurbishment cycles, comfort-focused interior trends and tightening energy-efficiency rules that favour the thermal insulation properties of carpeted floors.

Growth Drivers Powering the European Carpet Market

EU Renovation Wave Targets 35 Million Buildings, Mandating Insulating Floor Coverings

The strategy of the European Commission Renovation Wave, which was re-launched in February 2025, makes it an obligation for member states to submit their plans for reducing heating demand in public buildings by 2030 at least 60%. Now there is a requirement that carpet’s thermal resistance should be at least 0.25 m²K/W for more effect, which is why the communities are starting to change hospitals and schools' flooring into textile carpeting. France's Éco-Énergie Tertiaire system now provides up to EUR 30 per m² for retrofit insulation, and Germany's KfW 295 program grants 20% support for replacing carpet tiles with those that meet the upper limit. The deadline to be met in order to qualify for funding is set as early as 2027, hence public clients are speeding up procurement processes thus providing a guaranteed pipeline of work which will support growth over the forecast period.

Belgium’s Circular Economy Act Forces Take-Back Schemes, Boosting Tile Replacements

Belgium’s district economy bill, implemented since January 2025, mandates carpet manufacturers to fund the recycling and reuse of end-of-life flooring. Companies that do not meet the 45% recovery goal will be fined EUR 0.50 per kilogram. Balta Group and Associated Weavers have developed modular tile collections with a backing of polypropylene, which can be separated and melted down into new yarn. Retailers are motivated to market tiles instead of broadlooms because planks can be individually swapped out, so that replacement frequency is raised and replacement cycles in office settings are cut from 12 to 8 years. The move towards modular layouts has been buoying average selling prices by an estimated figure of 8 percent, along with expanding the demand for click-system underlayment and adhesive-free installation peripherals by tenfold in comparison to the previous demand level.

Smart-Carpet Sensors Integrated into Retail Fit-Outs, Creating New Revenue Streams

Tarkett and Interface presented the carpet tile with a built-in IoT solution in April 2025, where pressure sensors were embedded into the carpet tiles that were able to monitor footfall, occupancy, and even fall detection for elderly care. The first installation was carried out in a MediaMarkt store with an area of 12,000 m², which generated anonymous heat maps that helped the retailer to display high-margin gadgets in new positions. Thanks to it, sales per square meter grew by 4.3%. This sensor technology is made possible through weaving a sensor layer into the primary backing. As such, the carpet tile transforms itself into a data node at a premium of 25% over standard tiles. This allows facility managers to receive actionable insights, whereas landlords can demonstrate space utilization patterns, making it easier to justify rents, thus turning a carpet from being a passive fitment into an active building system and propelling fresh high-margin demand across retail, healthcare, and co-working segments.

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Europe Carpet Market Segmentation

Material Insights:

  1. Nylon

  2. Olefin

  3. Polyester

  4. Others

Price Point Insights: 

  1. Economy

  2. Luxury

Sales Channel Insights: 

  1. Supermarkets and Hypermarkets

  2. Specialty Stores

  3. Online Stores

End User Insights:

  1. Residential

  2. Commercial

Country Insights: 

  1. Germany

  2. France

  3. United Kingdom

  4. Italy

  5. Spain

  6. Others

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Europe Carpet Market News

  1. April 2025 – Interface and Tarkett launched IoT-enabled carpet tiles that track footfall and occupancy, piloted in a Cologne MediaMarkt store that saw a 4.3% rise in sales per square metre.

  2. February 2025 – The European Commission refreshed the Renovation Wave strategy, allowing carpets with 0.25 m²K/W thermal resistance to count toward public-building energy targets.

  3. January 2025 – Belgium’s Circular Economy Act mandated 45% carpet recovery rates, pushing Balta Group to introduce recyclable modular tiles with detachable polypropylene backing.

  4. November 2024 – Germany’s KfW 295 programme added a 20% investment grant for insulating carpet tiles, accelerating public-sector refurbishment tenders.

Key highlights of the Report:

  1. Market Performance (2019-2024)

  2. Market Outlook (2025-2033)

  3. COVID-19 Impact on the Market

  4. Porter’s Five Forces Analysis

  5. Strategic Recommendations

  6. Historical, Current and Future Market Trends

  7. Market Drivers and Success Factors

  8. SWOT Analysis

  9. Structure of the Market

  10. Value Chain Analysis

  11. Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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Joey Moore

I'm Joey Moore, a seasoned Research Analyst with 5+ years of experience in market research. Expert in data analysis, strategic planning, and industry insights. Proven track record in delivering actionable reports, contributing to successful product launches and market expansions. Committed to continuous learning, I thrive in collaborative environments. Let's connect for discussions on industry trends and exciting collaboration opportunities.